Google Maps is one of the most underused lead generation channels in B2B and local sales. Every business on the map has a name, address, phone number, and often a website — all publicly visible. With the right approach, you can extract hundreds of qualified leads in minutes.
This guide walks through exactly how to do it, from search to export.
Why Google Maps is a great source of leads
- High intent data — businesses that have claimed their Google Maps listing are active and reachable
- Structured contact info — phone number, website, and address are built into every listing
- Searchable by niche and location — filter to exactly the industry and geography you're targeting
- Free and public — no database subscription needed
Step 1: Define your target
Before opening Google Maps, be specific about who you're targeting. The more precise your search, the higher quality your leads.
Examples of targeted searches:
dentists in Austin, Texasdigital marketing agencies in Londonplumbers in Brooklynrestaurants in Chicago that accept reservations
Google Maps typically returns 50–200 results for a single search. For larger lists, you can run multiple searches across different neighbourhoods or sub-categories.
Step 2: Install a lead extraction tool
Manually copying business data from Google Maps is not feasible at any meaningful scale. You need a tool that can capture all results automatically as you scroll.
LeadsMap is a Chrome extension built for this. After installing it, a floating panel appears on Google Maps pages. Hit Start Capture and it collects every business in the search results — name, phone, website, address, rating, and review count — as it automatically scrolls through the list.
Install LeadsMap here — it takes under 2 minutes.
Step 3: Run the capture
- Open Google Maps and run your search
- Click the LeadsMap icon in your browser toolbar
- Hit Start Capture
- Wait while the extension scrolls and collects — you'll see the count update in real time
- When it reaches the end of results, click Stop
A search with 120 results typically takes 2–3 minutes to capture completely. The free tier captures up to 100 leads per search.
Step 4: Enrich with email addresses
Phone numbers are useful, but email addresses let you do outbound at scale. After capturing the Maps data, you can enrich each lead with the business's email by having the extension visit each website automatically and extract contact information.
LeadsMap does this in two modes:
- Free — shallow scan: visits the homepage of each business website and looks for email addresses in the page content and mailto links
- Paid — deep scan: also follows links to
/contact,/about, and/teampages, finding 30–50% more email addresses
Every extracted email gets a quality badge — Valid, Unverified, Invalid, or Disposable — so you know which ones are worth reaching out to before you start a campaign.
Step 5: Export and use your leads
Once you have your lead list, export it:
- CSV — free, no sign-up required, opens in Excel or Google Sheets
- Excel (.xlsx) — Starter plan
- Google Sheets — Pro plan, writes directly to a sheet
- CRM import — most CRMs (HubSpot, Salesforce, Apollo) accept CSV with field mapping
What a good lead list looks like
After a complete capture with email enrichment, a typical row in your export looks like this:
| Name | Phone | Website | Rating | Category | |
|---|---|---|---|---|---|
| Downtown Dental | +1-312-555-0142 | downtowndental.com | info@downtowndental.com ✅ | 4.8 (94 reviews) | Dentist |
Tips for better lead quality
- Filter by rating — businesses with 4+ stars are more established and responsive
- Filter by review count — 10+ reviews signals an active, real business
- Filter by "has website" — businesses with websites are more likely to have professional email addresses
- Run searches across multiple neighbourhoods for the same city to get complete coverage
- Save leads to campaigns — grouping leads by search helps you track which searches produced the best results
How many leads can you get?
A typical Google Maps search returns 50–200 results. With multiple searches, it's easy to build a list of 500–2,000 leads for a specific niche in a city in under an hour. For national or multi-city coverage, you'd run searches per city — which can be automated with the Pro plan.
Get started
The fastest way to start is to download LeadsMap, run a search on Google Maps, and capture your first 100 leads for free — no sign-up required. You'll have a CSV ready to use in under 5 minutes.